Questionnaire
There must be a clear purpose behind each question in order to:
- Determine what's popular
- Determine what pupils like about the genre that appeals to them
- Determine what values they believe are important in the genre
A questionnaire should include a maximum of eight questions with a mix of multiple choice, closed answers and also opportunities to leave a comment.
A questionnaire would allow our group to get opinions from others regarding our ideas. In addition, it would allow us to see if people enjoy or dislike our chosen genre. Finally, it would give us important information on changes we could make, taking into consideration peoples answers.
Focus Group
A focus group is more useful for collecting qualitative data compared to quantitative data.
- A focus group is a small group of six to ten people, who are talked through the groups ideas by a moderator (a member of the group). Within the focus group there should be free flowing discussions regarding the idea.
- The moderators role is to educate the small group of our ideas, in order for them to give feedback and create a discussion. This allows for various opinions of what people like and dislike so that we can make the appropriate changes.
- A focus group usually contains a small number of predetermined questions, so that they cover all aspects of their idea.
- A focus group should consist of a homogeneous group of strangers so that people will give their true reflection instead of copying what their friends might say.
When taking part in a focus group, questions should be:
- Short and to the point
- Focussed on one dimension
- Open-ended
- Non-threatening or embarrassing
You should use three types of focus group questions:
- Engagement questions
- Exploration questions
- Exit questions
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